niin: Where Nature Meets Elegance
Founded in 2009 by renowned jewelry designer Jeanine Hsu, niin has gained an international following for its sustainable, nature-inspired boho-chic jewelry. The brand embodies a deep respect for the Earth, embracing mindful practices that celebrate both beauty and environmental responsibility.
Each niin collection draws inspiration from the natural world, with every piece designed to tell a story—transforming discarded natural materials into cherished keepsakes. From wood and shells to quartz and driftwood, these elements are meticulously repurposed, creating timeless designs that honor preservation, conservation, and the beauty of imperfection.
At its core, niin channels the healing and uplifting energy of nature, with every piece carrying its own unique properties. Wood grounds, shells cleanse, and quartz awakens, infusing each creation with a sense of positive energy. Through this connection to nature, the brand offers more than just elegant jewelry—it provides a deeper, spiritual experience that resonates with those who appreciate the power and beauty of the Earth.
With a focus on sustainability, niin has forged meaningful partnerships with charities, brands, and individuals committed to environmental responsibility. Its pieces, whether subtle everyday accessories or bold statement designs, are created for those who celebrate the enduring beauty of the natural world.
"I founded niin to create designs that reflect my sustainability values and my vision for a world in harmony with nature. After graduating from Central Saint Martins and entering the fashion industry, I soon became disillusioned with its waste and ethical issues. A trip to the Philippines reignited my inspiration when I saw fishermen’s wives collecting driftwood, which I began incorporating into my jewelry. Starting from small market stalls in London, niin has since grown internationally and is now available in 14 countries, resonating with people who share these values worldwide."
