4oh4 Studio: Redefining Jewelry
4oh4 Studio challenges the traditional perception of jewelry by focusing on the beauty found in overlooked, everyday materials. Instead of relying on luxurious, precious elements, the brand transforms these forgotten objects through imaginative storytelling, innovative design, and masterful craftsmanship. The result is unique jewelry that stands out, offering a fresh take on what it means to adorn oneself.
The name "4oh4" plays on the well-known "404" error, symbolizing a disruption in the outdated conventions of jewelry design. The "oh" captures the delight of discovering unexpected treasures in the mundane.
The story of 4oh4 began unexpectedly during a quiet car ride back from a family trip to the Tatra Mountains. With everyone else asleep, a silver cookie wrapper and a paperclip became the inspiration for the very first collection. From that spontaneous moment, a passion for turning neglected materials into wearable art was born.
While much has evolved since then, the fascination with uncovering potential in the seemingly ordinary remains at the heart of 4oh4 Studio.
